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Tour the Gu factory

April 23, 2018

Tour the Gu factory

"When people are so exhausted and so ravished at the end of these endurance races that they are hooked up to an IV, you know that there's an issue."

Before there was GU, there were athletes and coaches trying to solve a problem. Dr. Bill Vaughan set out to answer the question of how to give athletes the ingredients they need, in a form they can digest on-the-go, so they can get the most out of their bodies... and that's how the first "goo" was invented.
The team at PELOTON Magazine came to visit GU Headquarters in Berkeley to learn about the origins of our first Energy Gel. The crew got an all-access tour of our production facility where we manufacture all of our Energy Gels, and they sat down with our Co-Founder and Chief Endurance Officer Brian Vaughan to learn where the idea for the Energy Gel was born.





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