IT ALL STARTED IN A BERKELEY, CALIFORNIA KITCHEN…
IN 1993, DR. BILL VAUGHAN FORMULATED THE FIRST GU ENERGY GEL.
When he started out, he simply wanted to develop a more digestible fuel for his daughter, a top ultra-marathoner. But what he did was create a breakthrough product that allowed athletes to effectively fuel on-the-go so they could reach their personal best.
Innovation is what created GU Energy Labs 25 years ago. GU is still family owned and still in Berkeley, and today we offer the widest variety of the best tasting, most nutrient-rich hydration, energy, and recovery products on the market. We’ve been on a mission to optimize every aspect of diet and nutrition, which is our way of serving athletes everywhere.