All our GU products feature "Best By Date". Often Best By Date's are confused with Expiration Date, but the two labels tell consumers very different things. The Best By Date is recommended for best flavour, it is not a purchase or safety date.
The products past their Best By Date are still completely safe for consumption and their performance will not be influenced in the following 12-24 months past this date. There might be a slight change in taste or flavour or inconsistency.
Foods past their Best By Date can still be legally sold by retailers according to New Zealand law.
All GU Energy Gels are
Cucumber Mint Best By: January 2019